Marketing Packages

Situation	Client Questions	Package	What you get	Timing	Price
You think there is opportunity for your business online, but are not sure whether it will be worth the investment or where to start	How should I be using the Internet? What are my competitors doing online? What should my online goals be?	Opportunity Assessment	• Evaluation of your current online marketing efforts • Online competitive assessment • Online marketing objectives for your business	4-6 weeks	$2,500 - $5,000
You have a web site, but either the design is outdated, you feel you are being left behind by competitors, or the site cannot grow with your business needs.	Should I redesign my site? What new features should I add to my site? What new technology do I need to add to grow my business?	Foundation Assessment and Improvement	• Assess site foundation (e.g. navigation, structure, design, technology) • Recommend where site basic foundation should be improved • Develop Action Plan	6-8 weeks	$5,000 - $15,000
You have a web site, but you are not sure you are doing everything you need to improve conversion.	What should I do to encourage visitors to take the action I wan them to take?	Site Optimization	• Assess current web site • Recommend how to optimize site to achieve your business goals (e.g. conversion, registration, lead generation) • Develop Action Plan	6-8 weeks	$5,000 - $15,000
You have an Internet presence, but you know you need to do more online.	How do I make the Internet a key aspect of my overall marketing efforts?	Online Plan	• Assess current efforts • Comprehensive online marketing plan • Roadmap	6-8 weeks	$5,000 - $15,000
Your site does well, but you need to get more qualified flow into our site.	How do I increase qualified visitors to my site	Traffic and Lead Generation	• Assess current tactics and approaches • Recommend mix of tactics to increase the traffic to your site • Plan	6-8 weeks	$5,000 - $15,000
You are not online at all, and you know you need to be.	How do I use the internet to help grow my business?	Strategy and Plan	• Define online marketing opportunity • Develop online marketing plan	6-12 weeks	$10,000 - $20,000