| Situation |
Client Questions |
Package |
What you get |
Timing |
Price |
| You think there is opportunity for your business online, but are not sure whether it will be worth the investment or where to start |
How should I be using the Internet? What are my competitors doing online? What should my online goals be? |
Opportunity Assessment |
• Evaluation of your current online marketing efforts
• Online competitive assessment
• Online marketing objectives for your business |
4-6 weeks |
$2,500 - $5,000 |
| You have a web site, but either the design is outdated, you feel you are being left behind by competitors, or the site cannot grow with your business needs. |
Should I redesign my site? What new features should I add to my site? What new technology do I need to add to grow my business? |
Foundation Assessment and Improvement |
• Assess site foundation (e.g. navigation, structure, design, technology)
• Recommend where site basic foundation should be improved
• Develop Action Plan |
6-8 weeks |
$5,000 - $15,000 |
| You have a web site, but you are not sure you are doing everything you need to improve conversion. |
What should I do to encourage visitors to take the action I wan them to take? |
Site Optimization |
• Assess current web site
• Recommend how to optimize site to achieve your business goals (e.g. conversion, registration, lead generation)
• Develop Action Plan |
6-8 weeks |
$5,000 - $15,000 |
| You have an Internet presence, but you know you need to do more online. |
How do I make the Internet a key aspect of my overall marketing efforts? |
Online Plan |
• Assess current efforts
• Comprehensive online marketing plan
• Roadmap |
6-8 weeks |
$5,000 - $15,000 |
| Your site does well, but you need to get more qualified flow into our site. |
How do I increase qualified visitors to my site |
Traffic and Lead Generation |
• Assess current tactics and approaches
• Recommend mix of tactics to increase the traffic to your site
• Plan |
6-8 weeks |
$5,000 - $15,000 |
| You are not online at all, and you know you need to be. |
How do I use the internet to help grow my business? |
Strategy and Plan |
• Define online marketing opportunity
• Develop online marketing plan |
6-12 weeks |
$10,000 - $20,000 |
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